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As the commercial landscape becomes more competitive, one of the significant challenges both small and large businesses grapple with is offering value to customers. As a result, we’ve seen major shifts in marketing, with an emphasis on digital methods. However, with so much noise out there, it’s still a challenge for retailers to blend together value and promotion and deliver promotional content..

We’ve seen technology evolve at a breakneck speed. We’re constantly connected, and our phones have become a mainstay in our lives. With more users spending time on mobile rather than desktop, it’s become abundantly clear that consumer behavior is shifting. So how do you reach demographics effectively when trying to market to them? And how can you ensure that what you’re doing is actually getting..

Running an e-commerce business is time-consuming, and there’s always something to do. How can you focus on the future of the business? This type of situation usually means that a lot of business operations that could help grow the business fall by the wayside. There is too much to do, too many fires to put out, and no time to focus on what the business needs to grow.

Effective marketing is a cornerstone of successful businesses, but how do you know you’ve picked the right method? With so many options for traditional marketing and digital marketing, choosing the best method is one of the most challenging parts of running a business.

Running an eCommerce store is about wearing many hats. You’re the boss, the marketer, the finance person, the operations person, and much, much more! Trying to balance all of these different activities while also keeping your marketing consistent can be incredibly tough.

If you run an online business, you know shopping cart abandonment is one of the key problems online retailers face. Customers find something that they’re interested in purchasing, add it to their cart, and then bounce. As an Online Retailer, you spend an enormous amount of money acquiring a unique visitor, but most estimates show you will lose 75% of them without a purchase. Even the highest..