How Text Message Marketing Helps You Connect to Customers

Effective marketing is a cornerstone of successful businesses, but how do you know you’ve picked the right method? With so many options for traditional marketing and digital marketing, choosing the best method is one of the most challenging parts of running a business. 

It’s even tougher for smaller businesses since there usually aren’t enough resources to dedicate to testing out all of them. Choosing the right marketing method for small businesses is about picking options that save time, don’t cost a lot of money, and help you connect to customers.

Luckily, SMS marketing checks all of those boxes. 

SMS marketing is one of the most efficient ways to market to customers since it builds a personal connection right from the start using a device that pretty much everyone uses all the time now. Here’s how

The rise of digital marketing

There’s no denying that shopper behavior has drastically changed over the last decade or so. We’ve seen an increase in online shopping that’s been exacerbated by current circumstances and general willingness to go digital. That shifting behavior has meant finding customers and reaching them has also changed alongside everything else. 

Newspapers and billboards have lost their effectiveness against digital marketing. But even with social media and email marketing reigning supreme, businesses are still having a tough time reaching customers. While the methods might be ultra-targeted, there’s too much noise and competition for marketing efforts to truly reflect what customers are looking for.

SMS marketing is a key marketing tool

That’s where SMS marketing comes in and why it’s become a crucial marketing tool for large and small businesses. It’s the best channel to address the change in consumer behavior because it targets audiences right where they look the most - their smartphone. With an increasing percentage of the population spending more time on smartphones, SMS marketing holds immense value for businesses. 

The main reason for this? It’s actually the text itself that makes SMS marketing so much more effective. For customers, it feels more personal and helps them build a connection. It’s a focused marketing effort tailored to customers and what they want, without making them feel like just another sale. Particularly with millennials and younger shoppers, SMS marketing is one of the best ways to reach different demographics in a more precise way. 

SMS marketing helps businesses get more efficient with marketing because it’s easy to set up, and it’s customized based on customer needs and behavior. Instead of using social media ads to find lots of customers, SMS marketing helps you connect better without all the other chatter coming through. It’s far more direct and simple. The result is that customers appreciate that versus being inundated with tons of emails and ads. 

How to get started with SMS marketing

So now that we’ve established that SMS marketing helps you connect to customers better…how do you actually do it? Luckily, it’s pretty easy to get started. Using solutions like MessageBuy is invaluable for businesses because of how quickly you can be set up and ready to go with SMS campaigns. You can use MessageBuy templates and tools to create SMS marketing campaigns based on different customer segments for truly personalized marketing. 

With Conversational Cart Recovery™, you can create a dialog with customers that feels more authentic and personal and recover lost sales. It’s simple yet effective for establishing a deeper connection with customers that really takes their needs and differences into account. 

SMS marketing is one of the best marketing methods for connecting to customers, but don’t just take our word for it. If you’re ready to take the next step with your marketing and reach more customers, get started with MessageBuy for free!