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We’ve seen technology evolve at a breakneck speed. We’re constantly connected, and our phones have become a mainstay in our lives. With more users spending time on mobile rather than desktop, it’s become abundantly clear that consumer behavior is shifting. So how do you reach demographics effectively when trying to market to them? And how can you ensure that what you’re doing is actually getting..

Running an e-commerce business is time-consuming, and there’s always something to do. How can you focus on the future of the business? This type of situation usually means that a lot of business operations that could help grow the business fall by the wayside. There is too much to do, too many fires to put out, and no time to focus on what the business needs to grow.

Effective marketing is a cornerstone of successful businesses, but how do you know you’ve picked the right method? With so many options for traditional marketing and digital marketing, choosing the best method is one of the most challenging parts of running a business.

Running an eCommerce store is about wearing many hats. You’re the boss, the marketer, the finance person, the operations person, and much, much more! Trying to balance all of these different activities while also keeping your marketing consistent can be incredibly tough.

In recent years, there has been a lot of discussion around what the best forms of marketing are in the digital age. While there is a lot of debate around the methods themselves, one thing has always been clear: The best way to measure effectiveness is to measure engagement. That’s the true metric of success across the many methods of marketing. The more people engage with your marketing, the..

As e-commerce becomes increasingly competitive, it’s crucial to find unique ways to stand out. Unfortunately, although social media marketing has taken the world by storm, it doesn’t quite have the impact that it should when it comes to capturing customer attention.

As the eCommerce space continues to see growth and new businesses enter, differentiating yourself from the competition is an absolute must. However, while digital marketing has often been touted as one of the best ways to stay ahead, the truth is, it isn’t the only way. As customers are inundated with more and more social media ads, email newsletters, and other communication, it’s difficult to..

As a growing e-commerce business, one of the more considerable challenges that often come up is cart abandonment. Customers come to your site, spend some time adding items to their cart...and then never come back. Sound familiar?

There is no denying the power of companies like Amazon when it comes to awareness and exposure for direct-to-consumer retailers. E-commerce juggernauts like Amazon have perfected the art of meeting consumer demand, and it’s a solid revenue channel for many retail brands - big and small.

The 90s are all the rage right now, thanks to Visco Girls. They’re bringing back scrunchies, baggy sweatshirts with shorts, and anything else they consider “retro.” This trend makes me think back to that time and start to wonder what else might be making a come back.