Tag Archive

We’ve written a lot in the past about how beneficial text message marketing is for businesses and the positive impact we’ve seen when businesses start to adopt this form of marketing. But one of the challenges that might come up with SMS marketing is getting customers to trust this form of marketing and making it a serious part of your business.

As the commercial landscape becomes more competitive, one of the significant challenges both small and large businesses grapple with is offering value to customers. As a result, we’ve seen major shifts in marketing, with an emphasis on digital methods. However, with so much noise out there, it’s still a challenge for retailers to blend together value and promotion and deliver promotional content..

We’ve seen technology evolve at a breakneck speed. We’re constantly connected, and our phones have become a mainstay in our lives. With more users spending time on mobile rather than desktop, it’s become abundantly clear that consumer behavior is shifting. So how do you reach demographics effectively when trying to market to them? And how can you ensure that what you’re doing is actually getting..

Running an e-commerce business is time-consuming, and there’s always something to do. How can you focus on the future of the business? This type of situation usually means that a lot of business operations that could help grow the business fall by the wayside. There is too much to do, too many fires to put out, and no time to focus on what the business needs to grow.

As e-commerce competition increases, how can businesses drive sales? That’s an elusive question that is still a mystery for many...but with the right tools, that doesn’t have to be the case. The question around how to increase sales can become a little less mysterious and a lot easier with careful marketing strategies.

Running an eCommerce store is about wearing many hats. You’re the boss, the marketer, the finance person, the operations person, and much, much more! Trying to balance all of these different activities while also keeping your marketing consistent can be incredibly tough.

In recent years, there has been a lot of discussion around what the best forms of marketing are in the digital age. While there is a lot of debate around the methods themselves, one thing has always been clear: The best way to measure effectiveness is to measure engagement. That’s the true metric of success across the many methods of marketing. The more people engage with your marketing, the..

As a growing e-commerce business, one of the more considerable challenges that often come up is cart abandonment. Customers come to your site, spend some time adding items to their cart...and then never come back. Sound familiar?

There is no denying the power of companies like Amazon when it comes to awareness and exposure for direct-to-consumer retailers. E-commerce juggernauts like Amazon have perfected the art of meeting consumer demand, and it’s a solid revenue channel for many retail brands - big and small.

If you run an online business, you know shopping cart abandonment is one of the key problems online retailers face. Customers find something that they’re interested in purchasing, add it to their cart, and then bounce. As an Online Retailer, you spend an enormous amount of money acquiring a unique visitor, but most estimates show you will lose 75% of them without a purchase. Even the highest..