Running an e-commerce business is time-consuming, and there’s always something to do. How can you focus on the future of the business? This type of situation usually means that a lot of business operations that could help grow the business fall by the wayside. There is too much to do, too many fires to put out, and no time to focus on what the business needs to grow.
But it doesn’t always have to be that way. The last few years have seen a surge of tools come out that help automates business functions and help you save time without losing money. Through automation, you can increase productivity and ensure that your business can run without you to an extent regarding marketing.
SMS marketing, in particular, is one of the best examples of automation that helps grow your business. Here are a few ways SMS marketing automation can benefit your business
One of the critical parts of growing an e-commerce business is increasing customer retention and conversion rates. The goal is to have as many users as possible land on your site and make a purchase. But what usually happens is that users land on your site once, put some items in a cart…and then poof, vanish. But SMS marketing automation helps reduce the chances of that and helps you retain more customers.
Conversational text messaging retains customers by offering them another chance to return to their cart and keep in touch afterward. You can create automated text message campaigns to go out when someone abandons their cart or offer a thank you text after completing a purchase with a discount code.
You have an easy tool for customer retention that requires little effort from you but will get the job done. You can read more about the power of conversational cart recovery in our comprehensive guide available here.
Let’s go deeper into cart recovery because that’s a major problem for most e-commerce retailers. How do you get customers to that final payment screen? If you’re seeing a lot of abandoned carts, how do you figure out what’s going on? There’s a lot of data that you’re missing when it comes to abandoned carts, and having that insight can help you create more targeted campaigns.
Luckily, SMS marketing automation helps with that. It’s an easy method to reach out to consumers directly and understand their concerns without a lot of manual effort. You can set up campaigns using templates or your own marketing materials that encourage customers to come back and complete their purchases. The automation enables an easy follow-up process that reduces abandoned cart rates without asking you to put in a lot of time. Not sure how to structure your cart recovery campaigns? Luckily, we’ve done the research to identify the #1 Cart Recovery Text Message to help you design smarter SMS marketing automation campaigns.
Most digital marketers will tell you that e-commerce sales are driven by personalization. Customers are more likely to shop somewhere they feel like they have a personal connection with the brand and feel valued. But how do you actually put that into practice? Most digital marketing methods are counterintuitive and feel more impersonal than personal. Social media marketing and email marketing have their limitations and don’t feel as authentic.
Personalization is another area where SMS marketing automation can have a lot of benefits. It’s easy to set up and more direct than other methods, so it’s easier to establish a human connection with customers. You can tailor campaigns for different segments, use first names for a human touch, and in general, text messaging feels more personal than other methods. For additional insight into personalizing SMS marketing, check out our previous blog post on the subject here.
MessageBuy has a simple goal: Make Conversational Cart Recovery™ an easy 3-minute setup process that’s fully automated and does not require any human interaction from merchants. To learn more about how we make that possible, get in touch today!