As a growing e-commerce business, one of the more considerable challenges that often come up is cart abandonment. Customers come to your site, spend some time adding items to their cart...and then never come back. Sound familiar?
When looking to implement a new marketing strategy such as a SMS service for eCommerce, it is important to know just how successful the campaign could be for your business. With the rise of customers ignoring traditional phone calls and marketing emails, retailers need a new way to reach their customers, and SMS eCommerce notifications could be the answer.