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We’ve written a lot in the past about how beneficial text message marketing is for businesses and the positive impact we’ve seen when businesses start to adopt this form of marketing. But one of the challenges that might come up with SMS marketing is getting customers to trust this form of marketing and making it a serious part of your business.

We’ve seen technology evolve at a breakneck speed. We’re constantly connected, and our phones have become a mainstay in our lives. With more users spending time on mobile rather than desktop, it’s become abundantly clear that consumer behavior is shifting. So how do you reach demographics effectively when trying to market to them? And how can you ensure that what you’re doing is actually getting..

Running an e-commerce business is time-consuming, and there’s always something to do. How can you focus on the future of the business? This type of situation usually means that a lot of business operations that could help grow the business fall by the wayside. There is too much to do, too many fires to put out, and no time to focus on what the business needs to grow.

As a growing e-commerce business, one of the more considerable challenges that often come up is cart abandonment. Customers come to your site, spend some time adding items to their cart...and then never come back. Sound familiar?

When looking to implement a new marketing strategy such as a SMS service for eCommerce, it is important to know just how successful the campaign could be for your business. With the rise of customers ignoring traditional phone calls and marketing emails, retailers need a new way to reach their customers, and SMS eCommerce notifications could be the answer.