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As the commercial landscape becomes more competitive, one of the significant challenges both small and large businesses grapple with is offering value to customers. As a result, we’ve seen major shifts in marketing, with an emphasis on digital methods. However, with so much noise out there, it’s still a challenge for retailers to blend together value and promotion and deliver promotional content..

We’ve seen technology evolve at a breakneck speed. We’re constantly connected, and our phones have become a mainstay in our lives. With more users spending time on mobile rather than desktop, it’s become abundantly clear that consumer behavior is shifting. So how do you reach demographics effectively when trying to market to them? And how can you ensure that what you’re doing is actually getting..

Running an e-commerce business is time-consuming, and there’s always something to do. How can you focus on the future of the business? This type of situation usually means that a lot of business operations that could help grow the business fall by the wayside. There is too much to do, too many fires to put out, and no time to focus on what the business needs to grow.

As e-commerce competition increases, how can businesses drive sales? That’s an elusive question that is still a mystery for many...but with the right tools, that doesn’t have to be the case. The question around how to increase sales can become a little less mysterious and a lot easier with careful marketing strategies.

There is no denying the power of companies like Amazon when it comes to awareness and exposure for direct-to-consumer retailers. E-commerce juggernauts like Amazon have perfected the art of meeting consumer demand, and it’s a solid revenue channel for many retail brands - big and small.