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Effective marketing is a cornerstone of successful businesses, but how do you know you’ve picked the right method? With so many options for traditional marketing and digital marketing, choosing the best method is one of the most challenging parts of running a business.

Running an eCommerce store is about wearing many hats. You’re the boss, the marketer, the finance person, the operations person, and much, much more! Trying to balance all of these different activities while also keeping your marketing consistent can be incredibly tough.

There is no denying the power of companies like Amazon when it comes to awareness and exposure for direct-to-consumer retailers. E-commerce juggernauts like Amazon have perfected the art of meeting consumer demand, and it’s a solid revenue channel for many retail brands - big and small.

It is impossible to turn on the news these days without hearing about the changing retail landscape. Brick and mortar stores are shutting down at an increasing rate, as the shift to online shopping becomes more prevalent. Retailers who don’t adjust to the changing shopping climate cannot compete. While many factors are driving the changes, one of the largest contributing elements could be the..