The Value of SMS Marketing Automation for Your Ecommerce Store

Running an eCommerce store is about wearing many hats. You’re the boss, the marketer, the finance person, the operations person, and much, much more! Trying to balance all of these different activities while also keeping your marketing consistent can be incredibly tough. 

One of the main ways to stay on top of marketing, though, is through automation. And while that may seem complex and overwhelming, it doesn’t have to be! Through tools like SMS marketing, you can automate processes and see great value. Here’s how:

SMS marketing saves time

One of the main reasons SMS marketing is so valuable for e-commerce is that it automates many time-intensive processes. If you’re trying to lower cart abandonment rates, SMS marketing can help you through targeted campaigns. All you need to do is set up and schedule SMS campaigns, and then relax! 

Tools like MessageBuy’s Conversational Cart Recovery helps you cut through the noise and give you a direct line to customers through the power of text messages. You can create personalized campaigns for different customer segments, thereby saving you time while still ensuring that your marketing messages have a more authentic touch - and reducing cart abandonment rates!

SMS marketing saves money

Marketing functions tend to take up the most money for small businesses. You’re trying to balance retail needs and build a customer base, which means that you’re often pressed for budget. Most marketing tools cost a lot and don’t always deliver value, and that can be frustrating. So how do you ensure that you’re using the right tools that are affordable and help you connect to customers?

SMS marketing automation might just be your answer. It’s an affordable way to reach out to clients and market yourself more directly without skyrocketing costs. When using a tool like MessageBuy, you can either use pre-written marketing templates or create your own campaigns. 

Save time and money all in one go, and use SMS marketing for customer retention and encourage them to finish their purchase. SMS marketing can be more effective than email marketing in that respect and helps your business be more profitable in the long run. 

SMS marketing helps build your business

Ultimately, the more time and money you save, the more you can focus on growing your business. With the power of automation, you get your resources back, and you can be more strategic as you grow. Automation helps you save time and keeps you consistent - two things crucial for growing businesses. Plus, you’re able to establish a more direct connection with customers that will benefit your business in the long run. So whether you’re using SMS marketing for general campaigns, or specific behaviors such as cart abandonment, there is a lot of potential for it to transform your business.

If you’re seeing high cart abandonment rates and aren’t sure why, we can help! MessageBuy offers a free two-week audit that helps you identify why users are abandoning their carts and how you can improve. You can find out more about our 2-week cart abandonment audit here, so sign up today and get the right data to help you grow your business!