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Effective marketing is a cornerstone of successful businesses, but how do you know you’ve picked the right method? With so many options for traditional marketing and digital marketing, choosing the best method is one of the most challenging parts of running a business.

As e-commerce becomes increasingly competitive, it’s crucial to find unique ways to stand out. Unfortunately, although social media marketing has taken the world by storm, it doesn’t quite have the impact that it should when it comes to capturing customer attention.

If your company isn’t already focused on conversational marketing then it’s time to start integrating this vital strategy. There are many flavors of conversational marketing and different outcomes can be achieved depending on the approach taken. It’s a compelling way to influence buyers through the marketing and sales funnel by engaging in one-to-one conversations. This form of marketing is..